Instagram is full of influencers showcasing Primarks new modest range of clothing.
And all I can say is “About Bloody Time!” … Finally after centuries a gap in the market had been discovered.
What is Modest Clothing?
Modest clothing can actually be described in various different ways, and everyone has their own interpretation of what modest is. Being a Muslim modest clothing is actually a part of my lifestyle. Generally it means covering up your body so that your assets aren’t revealed… For me it’s about covering parts of the body, and overall skin- apart from hands and feet and my face. I’m not too fussed about how tight an item is (although I love oversized items more) however for others how closely it fits also comes into modesty, and modest clothing. Personally for me I like to get an average ratio of halal (lawful) and haraam (unlawful) into an outfit. (And now the haram police will come after me in full force).
It’s damn difficult for us modest dressers, for example when I see a dress I like, it’s often sleeveless- or backless or has a thigh high slit, or a slit at the back…and then I have to figure out what to wear underneath or on top. And it can be draining especially in the summer months- when Even the material can be sheer. (That’s a whole another story)
Then skirts- can be too short, or the midi range- which requires leggings or tights … And all over again it looks boring and frumpy and too many layers that don’t compliment each other.
Or tops usually sleeveless- deep necks, backless…. You getting the drift right?
That’s not to say every item of clothing is like that- it’s just the obvious modest clothes are just plain ugly, big, boring and not to forget limited.
So having Primark bring up a range of modest clothing has appealed to a wide audience. However Primark are not the first in introducing the modest range, it has been explored by other retailers before,
DKNY launched the Ramadhan collection back in 2014- which was aimed at the modest Muslim dresser and the content was good. I liked the clothes they offered, but in all honesty am I really going to be able to afford a whole wardrobe full of DKNY? And then there was a issue of where the stores that offered the clothing were.
Mango also started offering modest clothing back in 2014 only available in the middle East. Although some of the pieces could be bought here- alot of the modest range was only available abroad. I remember when I went Dubai in 2015 and I shopped like crazy in that store. Since then Mango stores worldwide have modest clothing available. Most of my wardrobe comes from Mango and Zara as both offer stylish chic pieces, and I’m not stuck looking frumpy or outdated (I hope not)
After this trend a few other designers followed suit, like Tommy Hilfiger, Dolce and Gabbana, Max Mara…
And now it seems like being modest is actually a trend. With more models turning up on the runways wearing the headscarf aswell as modest clothing, it’s definitely looking that way.
Victoria Beckham started her clothes line just over a decade ago. Her selection was definately different to what was being sold out there, oversized yet modest clothing in the most glorious way. The way she dresses herself is very modest on most occasions. Modest and damn stylish! I loved her collection the best from all the designers, but I could never justify the amount she charges. Just the t-shirt start at £90 (damn you VB- we could’ve been friends!)
I’m looking forward to see the range in Primark, and I’m hoping that the variation will increase, and Evan more so I’m hoping that other highstreet retailers also see the gap so that I don’t have the worry of ending up at a wedding wearing the same outfit from Zara as my friends mum. (Omg does that happen!)
Hope you enjoyed my read- let me know what you think of the Primark modest range?.
Love and Regards